Backlinks. Incoming Links. Inbound Links.
Backlinks are basically just links from other websites that have linked to your website.
Gathering backlinks is an essential part of SEO. A backlink tells search engines that your website is trustworthy and contains quality content. So much so that other sites are willing to link to your website.
However, it is not just the quantity of backlinks you gain but more importantly, the quality of the backlink. Each website has a Domain Authority (DA) score out of 100. The lower the score, the less authoritative the website.
Therefore, if you gain 5 new backlinks on websites that have a 8 score, you haven’t succeeded. The higher the DA, the better the link.
The Good Links.
- Editorial Backlinks. These babies are great! This is normally when a publisher or journalist creates a backlink to your website from a trusted, credible source. This is the purest form of backlink which search engines absolutely love! Most of the time, you don’t know your website has been linked to until it’s done.
- Guest Blogging. Bloggers like to create and reflect genuine, relevant content to their viewers. If you have relevant content on offer or your website is relevant to their blog, they may add your link.
- Acknowledgement Links. This happens when a website links to your website in reference to a sponsorship, testimonial or relationship.
The Bad Links.
Yes, there is such a thing as bad backlinks. Otherwise everyone would just be swopping out URL’s with each other or charging users a fee to have their web page linked.
Here are a few backlinks you do NOT want:
- Paid links. While this seem like the easier option, it is strictly forbidden and should you get caught(which you will), you will be harshly penalised by Google and your rankings will be negatively effected indefinitely.
- Forum Links. Joining dozens of forums just to be able to upload your website to the comment section is also not good. Your website risks being catergorised as ‘spam’.
- Backlinks From Irrelevant Websites. I am sure this makes sense on its own. Having your ‘Nail & Beauty’ webpage link to ‘Construction’ article would make no sense. Google eventually catches onto these backlinks and thereafter, your rankings are negatively effected.
What We Offer
At the SEO Institute, we offer good, clean power backlink submissions. You can either provide us with your own content which you want submitted with the backlinks.
Alternatively, we can write articles for you based on your preferred keywords. We will then work our magic and get your content and backlinks listed!
Fill in the form below so we can get the ball rolling on your backlink submissions. Alternatively, head to our ‘Contact Us‘ page if you have a different enquiry.