The future of SEO is understanding user intent. It will be about understanding the deeper layers of wants and desires that drive online behaviors.
“SEO professionals are now magicians that need to be able to empathize with humans and understand psychology to successfully deliver a full search strategy.” – Kali Bliss
It is a no brainer that the world of SEO (or digital marketing in general) is evolving.
All the time.
There are a lot of questions revolving around SEO and the future of this long-term marketing strategy. And rightly so. In today’s day and age, instant gratification rules every society. People want to experience pleasure without delay or deferment. Therefore, it is getting more and more difficult to keep your audience captivated and interested.
If you want to succeed in the future, you need to understand user experience (UX). You are going to need to understand the psychology of your audience and deliver the best brand experience.
So, Will SEO Still Be Relevant?
Yes. But the truth is, no one knows where SEO is heading. Therefore, making strategy and planning that much more difficult (as if it wasn’t difficult enough).
SEO is unpredictable on every possible level. That is what makes it exciting, frustrating and worth-while all at the same time!
To win in SEO, marketers need to cross-collaboration. It is no longer about creating back links or uploading new content every week.
It requires creativity and new age thinking. Understanding user experience will be key to your SEO success.
SEO professionals are now required to be story tellers that not only strategize your digital authority, but also need to communicate your brand online.
Social sites, content sharing, relevant social posts, PR management, testimonial management and everything in between. SEO will consist of everything to do with your brand online.
What Does This Mean For SEO Marketers and Agencies?
Searchers want information fast. They need websites and content to load fast and easily deliver what they seek. SEO agencies and marketers need to:
- Examine user experience.
- Evaluate the target audience.
- Analyze how websites are optimized.
If SEO professionals are not open minded or willing to adapt, they will not be able to keep up.