Welcome to our favourite TOP SEO TIPS to get your website noticed and ranking. This will not get you ranking on page one of Google, nor will it generate leads for you at first.
However, it will get Google and other search engines to notice your website and it’s content. Thus, leading them to index your web pages.
Ultimately, your website will become an option for them to refer users to. So, lets get straight into it shall we!
Here are our Top SEO Tips:
Review Your Content
We cannot recommend this enough. Search engines whole objective is to show the searcher the most relevant information according to what they are looking for. Right? Right.
But, if you want to rank on Google in 2020, your content needs to align with search intent.
What is search intent?
Search intent is the WHY behind the searched keyphrase or keyword.
Why did the user type that? What are they looking for? Do they want to learn something? Or just find a service provider?
The more relevant, easy reading and insightful your content is, the higher the chance of your website being ranked. But, if your content is too focused on ranking and not enough on what your viewer is looking for, you will struggle to rank.
Pretend your viewers are completely naive and you need to teach them from scratch.
Headings, Sub-headings, paragraphs, meta description, permalinks and Alt images. All these page factors should include the keyword you want that specific page to rank for, or similar.
Search engines will recognise this page as ‘relevant’ and therefore index your page.
For example, if your one web page is about your ‘manicure treatments’, you may want to do the following:
Manicure Treatments <heading>
Types Of Manicure Treatments We Have On Offer: <sub-heading>
- Eco Soothe manicure treatment.
- ‘Exfoliate Me’ Mani and Pedi treatment.
- Soak off treatment.<body paragraph>
As you can see, there is relevance to ‘Manicure Treatment’. Therefore, Google may index this page for users that type ‘manicure treatment’.
However, this will depend on the users location, previous search history, their social interactions and more.
There are also hundreds of thousands of other businesses also targeting that specific key phrase. Thus, it is vitally important that all +200 SEO factors are managed and optimized.
This will lead to your website being one of the search engines ‘favourites’ to refer to for content relevancy.
The trick is also not to over-optimise. The recommended minimum word count per page is 1500, depending on your business industry.
You can’t have too many headings and sub-headings that display the focus keyword. Google will think you are trying to trick their system.
You also cannot have more than 2 sentences that start with the same phrase. Additionally, your paragraphs cannot be too long and if they are, you need paragraph breaks.
You also need to have certain amount of transition words. This is why there is such an occupation as a content creator; because there is so much to take into consideration.
This should be a no brainer. How many times have you reviewed a business? And how many times do you read reviews before visiting a particular place, restaurant, mall, entertainment centre etc?
Reviews are organic sources of communication that signals Google and other search engines that you are trustworthy and have authority.
Reviews do improve your SEO ranking and search results, typically Google Reviews but HelloPeter, TripAdvisor, Kandua, Facebook, they all help. So earn them!
Website Page Speed, Mobile Friendliness & Security
Now I know these are 3 factors. But they really need to go together if you want any of them to impact your SEO rankings.
If a website takes longer than 5 seconds to load, the chances are your user is going to press the back button and go look for another website.
This is called boomerang. Out of all things that could wrong with your website, you do NOT want prospect clients to press ‘Back’ because your website was loading too slow.
Which brings me to my next point; website security.
An unprotected website is a security risk for your viewers. Therefore, search engines will not index your website.
Most website hosts come with a standard SSL certificate. One easy way to find out if a website is secure is by looking for the ‘S’ in HTTPS at the start of a website’s URL or the little padlock image that appears before the URL:
This indicates that the website has an active and certified SSL package, so the user is safe to view the content on the website.
Mobile friendliness. More and more people are using their mobiles more than their laptops and desktops for searching.
A mobile website reflects a different format to wide screen formats that are displayed on laptops and computers.
A lot of websites do not have this responsive design functionality automated so you may need to tweak this yourself, depending on which service provider you use for your website hosting.
These are little more difficult. You will be penalised if you get the wrong type of backlink.
Backlinks are basically links that link one website to another. Google and other search engines consider backlinks as ‘votes’ for your website. The more backlinks you acquire, the more trusted your website is and therefore, it holds more authority.
However, backlinks need to be earned by either great content or a great relationship (whether it’s a sponsor or testimonial).
Yes, you can pay for backlinks and swop backlinks with other website owners. But you will get penalised by Google and that is an irreversible task.
If you know of someone who owns a business and they have used your service, ask them if they wouldn’t mind typing out a testimony and have it displayed on their website or social page with your URL link included. That is one nice way to get backlinks.
Do you have more questions? Don’t be afraid to get in touch with our fabulous SEO Institute champions at our ‘Contact Us‘ page.