‘User experience SEO’ is what we like to call it. Google’s algorithms work by retrieving data from its search index and deliver the best results possible for the searcher.
The combination of Google’s algorithms and ranking signals are used to bring up web pages by relevancy. The main purpose of every algorithm update is to provide user friendly results and features. Google indicates this clearly due to the high regard Google has for SERP features, rich snippets and Google My Business. Even more so than back links and keyword optimization. That is not to say these aspects are not vitally important.
A good user experience – The searcher lands on your website which is fully loaded within seconds. The searcher spends a good few minutes on your website and navigates through each page with ease.
A bad user experience – Your website takes too long to load fully and the searcher clicks back to find a faster loading website. Or, the searcher finds it difficult to navigate between your webpages.
Google recognizes a GOOD user experience (UX) and rewards it with improved ranking scores. Thus, UX and SEO both share a common goal; providing the searcher with the best experience. This is where SEO and UX (user experience) work together.
Top 4 Ways To Improve User Experience And SEO:
1. Content Relevancy
Ensure your content is relevant (do not try trick the system by focusing on a keyword that the content is not actually about). Therefore, make sure your headings, internal linking and page speed adhere to the best SEO practices. Only use one H1 heading per page. This lets search engines know the primary focus on the specific page.
2. User Navigation
Give your searchers the control by adding search bars, ‘Call now’ buttons and back-to-top buttons. Searchers enjoy convenience (easy navigation) and response. Make everything clear and simple for the searcher.
3. Mobile Experience
Did you know 73% of device users expect websites and content to display correctly, regardless of the type of device they are using. Therefore, if you want searchers to stay on your website, you need to make sure your website displays well on all devices.
4. Page Speed
This is a biggy because I myself have boomeranged before. ‘Boomeranging’ is when a searcher is on your website waiting for it to load. However, the page takes too long to load all the content. The searcher then presses ‘ back’ to go and find another website similar to yours.
You want to make sure your site is loading completely within 5 seconds. If it isn’t, you need to evaluate the images and videos for a start. Searchers will stay on a website longer if they are able to access to information they want fast.
User Experience SEO Conclusion
User experience and SEO drive better results when they are integrated together. Your UX (user experience) helps create a better experience for your audience and helps you gain more conversions.
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